Binary MLM plans are genuinely popular today, so here are a few thoughts from my own experience.
First, for the uninitiated, binary MLM pay plans have one special characteristic: you have just two "legs" in your organization... a left leg and a right leg. Everyone you ever partner with will be placed in a continuous line, one under the other, down one of those two sides.
Here are 5 details you should appreciate if you're thinking about joining a binary MLM compensation plan:
1. Use fear of loss to motivate recruiting.
In a binary, each person who joins is placed under the person who joined before them (in that leg.)
Not only does this offer "overflow" to your downline, which encourages collaboration and retention, but the astute MLM sponsor can use this to drive recruiting.
"I have 5 people's paperwork in front of me on my desk. If you join right now, I'll enroll all 5 of these underneath you. If not, that's cool... I'll just place you beneath them when you are ready to join."
There are "powerline" systems that automate this. It's powerful stuff.
2. Position is vital.
Negotiate your position with your sponsor mindfully.
Some positions get more overflow than others. Your sponsor is going to want to place you where it pays them the most, but be careful. If your sponsor places you at the top of their inside leg, you won't get any overflow unless they continue to sponsor.
On the flip side, insisting to be placed to maximize overflow will help you... but it may not help your sponsor as much. So, they may be less willing to devote time and effort to helping you to develop your business.
There is no clear solution, which is why my advice is just to tread carefully. Don't just hop in without reasoning it through and talking to your upline.
3. TNSTAAFL.
Readers of Douglas Adams' "Hitchhiker's Guide to the Universe" know all too well... There's No Such Thing As A Free Lunch.
Even with the prime position and a whole company worth of overflow, a binary MLM still won't compensate you a penny unless you recruit yourself. Overflow has to be matched with volume you bring in for it to be beneficial. So, don't join a binary thinking that you're going to get something for gratis.
Also, when enrolling someone it's cool to show them about the overflow they may receive, but make sure they appreciate TNSTAAFL. It won't kill the deal... if anything, it'll prove them on you as a leader even more. And if you do lose them, you didn't want 'em anyway.
4. Teach your downline to sponsor outside then inside.
The first person you enroll into a binary should go on the same side, either left or right, that your sponsor placed you on. This is considered your "outside" leg.
The second person you sponsor should go "inside," on the other leg.
The order is material... a lot of people enroll in an MLM enroll 1 person and throw in the towel. If that 1 person was placed outside, they will get overflow from their upline. If not, they will be working their business alone forever.
To defend against that, you should always teach "outside, inside."
5. The most stable binaries are hybrids.
Straight binary MLMs are no longer state-of-the-art. In fact, there were a lot of problems with them.
But, when "combined" with a unilevel, coded bonus, or other compensation plan, those problems can be easily resolved. These hybrid plans-particularly the binary/unilevel-have proven to be very stable and fair to distributors.
They are the Mercedes of modern MLM payment plans.
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